CheaprEats - Design Guidelines

DESIGN GUIDELINES

Logo and Branding Information

Logo Downloads

CHEAPREATS LOGO

The CheaprEats logo uses the brand’s primary font, Quicksand, and the primary colour, CheaprEats Red or #EE2434. The white variant is to be used in situations where the background colour is red itself, and requires a contrasting logo colour. Often, the logo is accompanied by the text "CheaprEats" in the font Quicksand Bold. If text is used, it can be followed by with the company slogan, "Order now, Pick up later!" on the consecutive line with CheaprEats accent typeface Raleway Bold. The text should be inline with the icon as shown. The logo must never be recreated or modified. It must never be stretched out of proportions. If the icon is used, mention of CheaprEats must be visible in its vicinity so that the logo is attributed to CheaprEats. It is always used in full colour, unless production restrictions prohibit it, in which case, the logo shall be white to contrast on dark colours and red to contrast with light colours. To download individual logo assets, please click on the variants provided below.

Download Icon Variants
Download Text Variants

Logo Guidelines

SIZING & CLEAR SPACE

Whether the logo is used alone, provided that the CheaprEats text is in the vicinity, or used together, the following exclusion zones must be adhered to. If the text variant is used, the C must line up with the dot next to the leaves.

Logo Don'ts

SAMPLE GUIDELINE CONTRADICTIONS
effects

Do not add effects to logo.

recolor

Do not recolour logo.

contrast

Do not place logo without sufficient contrast.

border

Do not constrain logo solely with border.

proportions

Do not stretch or change logo proportions.

tilted

Do not change orientation of logo.

text placement

Do not change logo's text placement.

busy background

Do not place logo on busy/contrast lacking image.

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